10 Tests of Strategy

https://www.linkedin.com/pulse/article/20141106065509-3192694-11-ways-to-avoid-a-broken-strategy

To help avoid falling foul of this common pitfall, consider the 10 tests below from McKinsey.

1. Will our strategy beat the market?
2. Have we translated our strategy into an action plan?
3. Is our strategy granular about where to compete?
4. Is our strategy contaminated by bias?
5. Does our strategy put us ahead of trends?
6. Does our strategy rest on privileged insights?
7. Does our strategy embrace uncertainty?
8. Does our strategy tap a true source of advantage?
9. Does our strategy balance commitment and flexibility?
10. Is there conviction to act on our strategy?